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In today's digital age information is power and all critical information is currently stored on protected servers operated by companies themselves or by 3rd party operators. If a company cannot protect its data from access by unauthorized individuals, the result can be devastating for the company itself as well as all vendors and stakeholders involved with the company. Such critical data which are usually protected using leading information security services can be used by unauthorized individuals to commit crimes such as insider trading, tender fixing etc. Countries all over the world have laws to prevent such unauthorized data access and non-compliance with the guidelines is cognizable offence with the companies paying hefty fines to the government, if the data security measures are breached. However, a common question that arises is how to companies ensure that their data stays protected from access by unauthorized individuals. Some of the security solutions designed to ensure proper data protection are:

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Open Authentication Mechanisms

Open authentication mechanisms are commonly applied to limit the accessibility of web-based enterprise solutions, especially in cases, where the commonly used User ID and Password-based authentication procedures are deemed to be inadequate. Commonly used open authentication procedures include OpenID, Security Assertion Markup Language (SAML) and X.509 Certificate.

OpenID

OpenID is a leading open standard, which mentions procedures by which, enterprise users may be authenticated using a decentralized system. The main benefits of OpenID are elimination of the necessity for services to provide their own systems as well as the power provided to users for consolidating their own digital identities. Users are allowed to create their own OpenID account and use the same account information to log on to any website or web-based solution, which accepts OpenID authentication.

SAML (Security Assertion Markup Language)

SAML, an intellectual property the OASIS Security Services Technical Committee, is an open standard based on the XML platform. SAML supports the exchange of data required for authorization and authentication between two separate security domains such as between a service provider and an identity provider. The current SAML specifications either recommend or mandate the use of TLS 1.0 or SSL 3.0 for providing transport level security, while, XML Encryption and XML Signature are required to provide message-level security.

X.509 Certificate

X.509 Certificate is an ITU-T (International Telecom Union-Telecommunication) standard for Privilege Management Infrastructure (PMI) and public key infrastructure (PKI). Key specifications included in the X.509 Certificate include standard formats with respect to certification path validation algorithm, attribute certificates, certificate revocation lists and public key certificates. Version 3.0 of the X.509 is highly versatile and capable of supporting meshes and bridges apart from the strict hierarchy-based system of certificate authorities supported by the X.500 standard, which was mostly used by countries to fulfill treaty requirements related to state identity information sharing. In the X.509 system, a certification authority is allowed to issue a certificate binding key to an alternative name (such as a DNS entry/email address) or to a specific distinguished name (similar to the X.500 system). By using the X.509 certification a company can distribute its trusted root certificate to its employees to enable enterprise-wide access to the company's PKI system using any web-browser.

Digital Signature

This is one of the most common techniques to ensure the authenticity of digital documents. A digital signature is comprised of a mathematical scheme, and a valid digital signature in effect implies that the transmitted message was received in its original form and was not altered during the transit period. The use of digital signature is most common in case of financial transactions and software distribution, as both cases require superior security to detect tampering or forgery. Digital signature is often used interchangeably with electronic signature, but, electronic signature is a much broader term, which is used in reference to any data, with the option of carrying a signature. In most cases, the mathematics schemes of Digital Signatures are cryptography based, which on correct implementation, are more difficult to forge as compared to handwritten signatures. Apart from financial transactions and software distribution, Digital Signatures are also found in messages, contracts and emails transmitted using a cryptographic protocol. Superior security can also be provided by saving the private key generated for use on a key card.

Encryption

Security of data whether stored on a server or transmitted to others is always a major concern for enterprises all over the world. One of the commonly used techniques to ensure superior security is the use of SSL (Secure Socket Layer), which prevents the unauthorized access of data to some extent. However, SSL is incapable of securing the data if multiple intermediaries are involves during transfer. Encryption is closely related to cryptography and it ensures that the data is rendered unreadable unless the user has the correct key to decrypt the message. Encryption is one of the leading techniques to ensure continued protection of sensitive information for data stored on mobility devices and servers.

Identity Provisioning

Identity provisioning refers to creating, maintaining and deactivating identification attributes and objects, which exist in multiple applications, directories or systems in case of various interactive or automated business functions. The process of identity provision often includes the following processes- federated change control, delegated user administration, consolidated user administration, self service workflow as well as change propagation. User objects are commonly used to identify various recipients such as partners, vendors, customers, employees etc. Key services included in identity provisioning include access to enterprise computing resources, authorized access to protected database items, inclusion within a restricted user directory, access to encrypted enterprise email etc.

These are only a few of the common techniques used by enterprises to ensure data security, as new technologies and threats emerge, enterprises are expected to introduce new security measures designed to protect corporate data according to the continuously changing circumstances.

Are you a small business owner? Are you managing a small business, shop either anything? If so, suddenly you must correctly advertise your business to attract more consumers. The key to attracting more consumers is "Marketing", also marketing is done both the forms online plus offline.

With the internet getting over plus changing the way we do marketing, building a digital appearance is essential towards the growth of your business including the key to arranging just this is to create a website that will highlight your business products onward with the services that you present to your target audience

However, it's not sufficient to simply create a website; you require to make sure that it is optimized toward the digital marketing services for your business to concern the benefits of a website.

SEO stands for Search Engine Optimization including consists of tuning your website's coding plus content so that it ranks strongly on the digital health solutions search engines such as Google, MSN, and Yahoo. SEO is important to small businesses' online appearance because, without it, you're losing money at content that common likely goes nowhere. Targeting your audience is required in marketing. Externally SEO, your website is a pin in a stack.

Despite, SEO also relies on longer than a small business's website including social media accounts. It is also hugely affected via offline marketing. SO basically,

1. Build awareness of your brand: SEO(Search Engine Optimization) can help optimize your site for search engines. It can enhance your position within search rankings. You can increase your possibility of a click behind a search. It's probable you know this. But did you understand SEO can be managed to help you create brand awareness? This is important in the retail market. What retailers are getting out is that SEO for rankings cannot deliver as well as SEO with the purpose to build brand awareness.

2. Search Engine Optimization(SEO): What Drives Organic Traffic over Retail Sites? One of the most major factors for getting organic clicks was prevailing brand awareness. Searches that generated options within a well-known brand (in that case a brand including a sponsored link) did better than links of businesses that arranged not appear among a sponsored link. It also determined that driving your rankings to the first five pages of research could produce a 1 to 1 ratio for the rank over organic clicks.

3. Open new marketers: Top search results remain visible worldwide. If you're at the peak of the page, expect concern from customers extensive, 24/7.

4. High conversion in rates: Conversion rate is the percentage regarding visitors over your website that "convert" either complete the desired action. You can do the conversion rate method to monitor various types of conversions on your site also to get a greater idea of whereby certain results, sign-up lists, or other conversion tactics are operating.

Conversion rate optimization is a procedure for increasing the percentage of people who get the aspired effects on your website. Conversion rate optimization, frequently reduced simply to CRO, is the method of increasing the number of users who encourage your site to build a company-defined wanted action or goal. You're trying to grow the rate at which users turn into customers. Though it's a completely separate effort, CRO can help your search engine optimization (SEO) applications when it's arranged perfectly.

5. User friendly site: Search engine friendly design "implies a user-friendly website design that permits websites to be quickly found via that crawler-based search engines, different types of search engines, including industry-related websites," Some sites are more accessible for search engines to crawl plus index because all contain a lot of text.

Though, big lumps of text can be turnoffs for unusual users, particularly these on mobile devices and people don't significantly help site visitors obtain the knowledge they seek about complete aspired tasks. Making a site readily available to search engines "is simply one part" of search engine friendly site design.

The basic belief that text-link navigation is key to the search-friendly design is inexact. Search friendly design involves all navigation is formatted, being text links. An XML sitemap, which is any list of URLs for a site, "shouldn't be a replacement or a Band-Aid for worthless site navigation,

6. Build trust: Trust is important to every customer out there. With this in mind, it should be double as necessary for every business! Being able to project trust not simply assists with changes but ultimately, it can help boost traffic on your website as properly. Search Engines require to show the most beneficial results to users. This appears with the trust plus relevancy of a website. To build this trust needs great, relevant content, including trustworthy links.

If you require to build your Website trust score, you ought to get links of sites by a great trust score. You can compare sites including broken links & ask them to fix it including your proper site. You may get quality links within it.

Google is, externally a doubt, the various important search engine in the world. If you understand its rules, you're near to achieving success online. If you rank high at Google, you will acquire more clarity, more clicks, likewise leads, conversions, including profit.

Why choose STS Digital Solutions:

We at STS Digital Solutions offer complete Digital Marketing Solutions, include SEO, Social Media Marketing, Google PPC Advertising, Email Marketing, and many more. We help the business to build an online brand also grow by utilizing Digital Marketing programs/tools & technology. Digital marketing can improve your company to grow your nevermore imagined.

Our Experts at STS Digital Solutions constitute professionals that are passionate regarding their work also hence put in their best works in providing you the most desirable business solutions in the region. Our valuable clients reward web designs and web development services using current technology. Our web designs do innovative plus SEO friendly.

In today's time, almost everything around us is automated - whether it's doing business, cooking food or even check-in/check-out at the hotels. Self service technology provide a unique way to check-in and check-out at the hotels, but at the same time digital health solutions it also has some disadvantages. Every technology has its own pros and cons, but it depends on us how we can overcome from it.

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Advantages and Disadvantages of online hotel check-in.

There are various advantages and disadvantages of online hotel check-in and check-out solution -

The Pros

Reduce Cost- Replace the hotel staff with the machine because unlike employees you don't need to pay for the machines or even can save on staff hiring cost.

Swift Check-in/Check-out- Self-service technology will be beneficial for both the customers and the hotel staff, especially for those guests who are in a hurry and want a fast check-in and check-out process.

Increase Revenue- With the self-service capability, hotel industry can increase their revenue as they have fewer employees to pay. In addition, kiosk technology can add value to your business as it will provide fast check-in & check-out process in comparison to manual, this technology enable to lure new customers more easily.

Increase Customer Retention- Kiosk technology has not just provided flexibility to reduce costs and increase revenue, it also helps to enhance the customer satisfaction as we all know that customer satisfaction is everything.

Self Check-in/Check-out Take up Less Space- Kiosk can take up a very less amount of space at the hotel lobby in comparison to single traditional check-in and check-out front desk.

The Cons

Lack of Personal Interaction- It can be irritating for the customers to check-in via machine because they do not get any personal attention from the machine and also they cannot have a brief conversation with it, but all these things they can do with them who are behind the counter.

Difficult to use- Self-service technology is easy to use for them who have a little technical knowledge but it will be difficult for those who don't have any idea about the kiosk technology; especially, when they require assistance or when bar codes are not scanning properly.

It cannot resolve complex issues for the guests and it's not possible for the hotel staff to keep a close eye on every customer transaction on self-checkouts.

Costly Installation- The installation of self-service system is very costly. Business organizations, who have very limited budget, don't even think about it. Business owners also have to bear some cost on a training program which would be provided to their employees, else staff won't be able to manage the machine properly. You have to also pay the regular maintenance charges when the self-service system is put into your place.

As we know, every issue has a solution then don't be panic of using a kiosk system because nothing makes a customer happier than a quick service or response.

Hope you enjoy the article!

A business is often recognized by its legacy products and services. It is really hard to build and maintain the brand value of the business. However, by launching creative and users interest products, the brand itself becomes the face of the product and is promoted by loyal users with time. Many businesses even today run on their legacy products and people are still using them. But for how long?

It's a known fact that change is the only constant thing in the universe. So how can a legacy application, product or service could sustain the hard reality of digital transformation? The evolution of various trends and technologies have uplifted market scenarios and users' expectations. A legacy solution cannot always meet the requirements of the user. Specifically, in the case of software applications, a legacy product cannot sustain the technological changes if not modernized.

How do businesses realize that their legacy solution needs a revamp and modernization? How a software development company can assist them in maintaining the efficacy of the legacy or else help them modernize the solution? We shall elucidate more on this to clear your doubts. We bring to you 7 signs that prompt that a business needs to modernize their legacy services.

The first sign that shouts out loud that the application solution needs modernization is that it is outdated. This means it is no longer supported by the vendors associated with it. Software development involves a lot of association of external vendors, especially for updates and maintenance. When such vendors terminate their support, then automatically the software application performance gets affected as they don't get proper service and maintenance on time. This is the first call for business to switch to latest trends and modernize their products and services to sustain in the market.

Like mentioned in the first point, performance gets affected when the software application doesn't get proper support and maintenance on time. However, as time passes, the product or service runs out with their power and automatically starts to perform low and slow. It throws multiple errors, prompt glitches, asks maintenance and service, takes ages to perform a single task and more. Such tantrums thrown by the software application is a sign that legacy modernization is necessary for the business . the legacy needs improvement and modernization so that it functions well and attracts users simultaneously.

It is quite an advent that the applications built on old age languages cannot withstand the applications developed on the latest languages. Even if a business wants to maintain the legacy solutions they need to look for developers who are aware of such languages. However, they do come at a price as they are very scarce. For instance - there are still many COBOL based applications and people who are aware of the language. They are very expensive to hire and maintain service. Thus, it would be the best move to switch to modern applications which are cheap and convenient.

If a business continues to go with the legacy software applications and services, there are chances that they might want to train and develop their employees to maintain the solution. Hiring new employees and training them on the old system is quite a time consuming and hectic affair. The new hires most probably would be familiar with the latest trends and it becomes difficult for them to learn and adapt old technology which might not be very user-friendly. This indicates that it's time to move on and modernize the legacy solutions.

Growth of any business starts with their flexibility to adapt to change. The new era is all about the introduction of the latest trends, technologies which cater to the needs of the users and growth of the business. Legacy software solutions stagnate the growth of the business as they don't make changes in the system and lose many customers. When the business is no longer fit to serve the purpose of what they were supposed to, they lose their brand value and customers eventually.

Who would want to use solutions and services that do not offer any security wall to safeguard the solution from the external threat? No one! An old age software built on old age technology cannot provide security solutions and there are high chances of the virus, malware attaching the system. Even the software engineers would find it difficult to fix the system as the technology is old. Today, every software solution is embedded with security features to safeguard the data and critical information from external threats.

Last but not least, the hardware challenges of legacy software solutions cannot be ignored. In old times, there was a lot of hardware involved in the legacy software systems. Also, the size of the hardware would be big to manage and maintain. Today, almost every other company heavily rely on the cloud to avail most of the hardware and software solutions without bulging a hole in the pocket or manage space to keep the systems physical in office. Unlike present times, legacy systems were more physical. This again calls for modernization of legacy systems to get rid of old technology and build something new based on the latest trends.

Conclusion

Wrapping up, there is no question if business should go for modernization of legacy solutions or not. It's a need that is pushing businesses to develop changes so that they can sustain themselves in a competitive environment. Having a legacy to carry on in such a dynamic market is a big task which is tedious as well as expensive. Modernization of legacy services is the only solution that can keep a business going and productive with time.